The reopening of the Damiani boutique in Via Montenapoleone 10, Milan, was celebrated on 16 February. The restyling was new, using intensely coloured furnishings, the result of all-Italian creativity. More than five hundred square metres are available, with the acquisition of a modern display concept on the first floor, entirely made up of visible shop windows, inside and out, and with a lounge dedicated to VIP customers. On the ground floor, eight exterior shop windows, cleverly lit, give great visual impact to the boutique, where the materials used harmonise with the preciousness of the jewellery on display. The showcases are composed of tables and cubes deliberately arranged at different heights to allow a dynamic and contemporary display. Numerous guests attended the event, including Hollywood star and brand ambassador since 2008, Sharon Stone.
