Diesel returns to the screens with the new 'Time to be brave' ad, which tests our relationship with time and challenges us to live life more courageously. The ad campaign shows how time can be wasted waiting for something to happen. This condition, combined with the ticking background music, creates a pressure to induce action. The protagonists of the TV commercial are DZ7125, the most popular timepiece in the Diesel collection, and the DZ7259 style, the brand's latest addition. The spot, made in 15" and 10" formats, has been on air since yesterday and for the next two weeks, in prime and late evening, on both Mediaset channels (Italia1 and Canale5) and MTV music channels.
