Festina, just a few days before the Christmas holidays and the end of the year, is on air on La7 and La7D, from 6th to 23rd December: the two TV channels will host 7″ and 10″ spots with coverage of the entire week and the most popular time slots, with a special focus on the female audience. The protagonist is the pink universe by Festina. One clip is dedicated to the Boyfriend collection that shows moments of everyday life, with a watch on the wrist that marks time with colour; the second video gives space to the Mademoiselle collection that gives charm and elegance to more classic and contemporary female figures. "For the final rush of the year, we have chosen to push the accelerator on the women's collections with an unprecedented creativity that captures the essence of two lines that are giving us great satisfaction, Boyfriend and Mademoiselle. It is no coincidence that we have integrated the intense programme of TV passages with La7D, as well as with La7. The female audience is becoming more and more important for our sector, women are increasingly attentive and choose watches for their aesthetic characteristics but also for their quality and durability. We offer an excellent product from this point of view and customers reward us more and more,' comments Ignazio De Lucia, General Manager Festina Italia.
