Festina returns to communication with a multi-channel campaign that until 23 June will see the brand's presence simultaneously on TV on Mediaset's free and pay networks and on the radio on the Mediamond Group's stations, with numerous passages in the context of the programmes and broadcasts that are most followed and loved by the public. "With this campaign we renew our desire to communicate with the female audience through a strong message with a unique appeal. The prime-time placement on TV, the immediacy and authoritativeness of the radio medium, combined with the coherence of the contexts in which we are inserted, will allow us to reach our audience extremely effectively," comments Paolo Galimberti, General Manager of Festina Italia. "Women are confirmed as the privileged interlocutor to whom we can tell the distinct fashion connotation of our product offer. We want to intrigue and win over the Festina woman through smart communication and fashion content in line with expectations." The campaign narrates on TV the contents of the "Choose to shine, the time gives it to you Festina" initiative, currently underway throughout the country, through intense 60'' long videos. In a succession of scenes, watches from the Mademoiselle collection with Swarovski crystals on the wrist of a young woman are alternated with close-ups on the product. Silver jewellery by the Group's brand Lotus Silver further embellishes some scenes. An elegant café, a luxurious spa and an energetic fitness room are the settings in which the narration of the long video unfolds, accompanied by a voice over inviting the female audience to treat themselves to some time for themselves. For radio communication, the message was developed in the 15'' format, a pill containing all the necessary information about the initiative and inviting female listeners to participate. In the days leading up to Mother's Day, this year on 13 May, the message urges people to buy a Festina watch as a special gift for the occasion. The concomitant promotional campaign, active until 10th July 2018, will entitle you to receive a free wellness package consisting of three experiences: wellness, beauty, dance and yoga, against the purchase of a Festina watch for a minimum spend of €99. All information and regulations are available at www.festinaforyou.com.
