Hublot's new digital guarantee

With the Hublot e-warranty, the Swiss watchmaker and KerQuest combine materials and cutting-edge algorithms to revolutionise the user experience. The watch is authenticated in this way by recognising the specificity of its material: an absolute novelty in the fight against counterfeiting. No more paper certificates of guarantee and authenticity: with its new Hublot e-warranty system, the Swiss watchmaker is simplifying the traceability of its watches, from the manufacture to the customer, via the point of sale. With this new digital guarantee, the Maison sets a technological record, whereby the watch itself becomes the key to enter a new world of services. By facilitating use for points of sale, for customers but also for customs, Hublot improves at the same time protection against counterfeiting and theft. Hublot e-warranty is based on the unique recognition of the specifications of all Hublot watches and models. The main technology is located inside the Manufacture, where the watch passport is defined. Specially designed optical readers create the image and reconstruct the reality of each piece in all its details in very high definition. This means that each watch at the end of the production process is 'photographed'. When it is sold in the boutique, the point of sale activates the warranty via the Hublot-e-warranty app.

 

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