New for Ulysse Nardin customers who can now make their Freak Vision unique. Indeed, thanks to the new FreakIT app, you can customise your watch as you wish: not only the case but also the bridges, bezel, grinder, clasp, side plate and parts of the movement. In all, 22 different Freak components and movement parts can be modified and optimised according to one's wishes. Strap materials, alligator or fabric, and colours across the entire spectrum for the customisable parts - Blue or Black 'Maverick', Red or Orange 'Freakshow', Rose Gold 'Rare' for some, Grey 'Light Saber' or White 'Radiant' for the strap stitching and the oversized stitching at the attachment. Finally, laser engravings can be made on the clasp and side plate. The customisation service takes four months to complete. The innovative configurator works in shops (exclusively at selected boutiques and retailers) on the iPad. "The FreakIT app pushes the limits of bespoke customisation to the extreme," says Patrick Pruniaux, Chief Executive Officer of Ulysse Nardin. Today, in-store Ulysse Nardin customers can create their own unique Freak Vision that fully expresses their individuality with just a few swipes and touches. Customisation is the defining element of high-end luxury'. With FreakIT, Ulysse Nardin takes customisation to a new level - at a fixed cost of only CHF 10,000. No matter how many bespoke options you customise, the additional price remains the same, for a grand total of 105,000 Swiss francs.
