Big opening party for the Milan boutique on Tuesday 10 November Locmana few steps from Piazza Duomo, in Via Gonzaga 5. Among the guests were the President of the National Chamber of Fashion Mario Boselli, Count Gaddo della Gherardesca, Countess Marta Brivio Sforza, Marinella di Capua, Vittorio Mosca, Roberto Geronzi and the entrepreneur Adriano Teso.
The ribbon-cutting ceremony was then accompanied by a play of coloured lights recalling the warm hues of Tuscan sunsets and by images and music evoking the atmospheres of the Island of Elba.
To present the new flagship store and the watches in the brand new collections, Locman created an open-air lounge in which the Milanese could experience the joyful, relaxed and sunny atmosphere of the island of Elba (where the company is based).