After Lucerne, TAG Heuer opened its second Swiss storefront in Geneva, on Rue Robert-Céard, the city's shopping heart. The inauguration took place on 28 November, in the presence of Jean-Christophe Babin, President & CEO of the brand, and French-Swiss racing driver and TAG Heuer ambassador Romain Grosjean. Over 300 guests attended the event. "The presence in Geneva fits perfectly into our policy of developing a retail network", says Jean-Christophe Babin. "I am certain that this splendid location will soon make the TAG Heuer boutique one of Geneva's favourite shopping hotspots, not least because it offers an exceptional model: the winner of the 'Aiguille d'Or', the most prestigious award of the Geneva Grand Prix d'Horlogerie, the stunning TAG Heuer Mikrogirder.
