TAG Heuer and the golden age of Formula 1

TAG Heuer, partner of Ferrari in the 1970s, collaborates with the makers of the film Rush, due for release in September 2013, to recreate the adrenaline, glamour and glamour of Formula 1's golden age. Based on a screenplay by Peter Morgan, the film tells the story of the great and long-standing driver rivalry between Niki Lauda and James Hunt. Daniel Brühl as Niki Lauda wears the Silverstone Heuer chronograph, Carrera Heuer Full Gold on the wrist of James Hunt played by Chris Hemsworth, original Heuer timing instruments from the 1970s measure the times of duels on the track. Simultaneous with the release of Rush is the arrival of the Carrera Calibre 1887 Jack Heuer Edition model with which the House pays tribute to the 50th anniversary of its historic collection. This chronograph takes up the legacy of TAG Heuer's bond with Formula 1 and celebrates it in a bold interpretation dedicated to Jack Heuer, the creator of the Carrera collection and a key player in the roaring years of Formula 1, a witness and architect of the birth of sports timekeeping in the sport.

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