Festina and Rugby

RUGBY_CURIOSITIES_FESTINA

Festina is siding with the Six Nations Rugby Tournament through an important communication campaign. Specifically, the brand will be present "on the field" at the Olympic Stadium during the Tournament on the LEDs placed at the edge of the playing field (first row, 200 metres for 2 minutes of exposure) on the occasion of the matches of the Italian National Team which will be played on February 22nd and March 15th against Scotland and England respectively. For the entire duration of the Tournament, Festina will be on air with a commercial that will be programmed on the DMAX Channel, the network that will exclusively broadcast the rugby tournament, within the breaks of all the matches (live and replays). The brand will sponsor the 'pills', a series of frames that tell curiosities and historical anecdotes about Rugby. "Rugby is a sport that is constantly growing in terms of audience. It is a discipline full of values and above all it is a game where a strong team spirit is necessary. Festina has always chosen the positive content of sport to convey concrete messages related to its products. Our agreement with the Italian Rugby Federation has given us access to an articulated circuit that will allow the brand to have multi-faceted visibility with great impact: LEDs, spots, live broadcasts, sponsorship of TV formats,' says Lucia Carbonato, Head of Marketing Festina Italia.

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