The strong bond between Festina and the world of two wheels is strengthened and Festina becomes the protagonist of the great road cycling tours, the Giro d'Italia and the Tour de France for which Festina is Official Timekeeper from 9th May to 1st June and from 5th to 27th July respectively, La Vuelta from 23rd August to 14th September, and finally the UCI World Tour, the world circuit of 12 races, from the first one held on 23rd April in Belgium to Beijing from 10th to 14th October, passing through Turkey, Norway, Poland, Germany, Canada, Italy and France. Partner in a new, wide-ranging and important communication campaign at international level will be Eurosport, a thematic network that broadcasts the world's most important sporting events on different platforms. On the occasion of the live broadcast of the races, the queen of the campaign will be the new Chrono Bike collection, recently presented at BaselWorld 2014 and composed of men's chronographs, including an exclusive limited edition model, which in its design, functions and features pays homage to the world of racing bicycles. Shown in 10'' spots, the campaign will be presented on the various platforms of the Eurosport circuit. Visible in 54 countries in 20 different languages, the TV Channel will broadcast the spot at every commercial break during the live broadcast of the races. The website, 12 national websites in 11 languages, will host the spot with a direct link to the official website www.festina.com. Great attention is also paid to communication from mobile, with the official Eurosport App that will open with the Festina image in full screen with click option for the ad.
