Starting next September, Perrelet will launch a new international advertising campaign created by the brand in collaboration with the Swiss agency T19. The aim is to celebrate the Maison's savoir-faire in the creation of its timepieces. The models that will go on air are: Turbine Pilot, Turbine Chrono and the women's collection New Diamond Flower. The watch, in a three-quarter shot, will appear on the right-hand side of the page; below it will be a glimpse of a decoration consisting of the design of the watch itself, and a little further on, in the background, will be the mountain panorama of the Vallée de Joux, home to the ateliers of the Swiss brand. No claim will accompany the House's new advertising campaign, so as to give maximum prominence to the product and to evoke, at the same time, the silence of the workshops in which the master watchmakers carry out their work. The campaign was conceived as a single page and a double page campaign.
