'Don't Crack Under Pressure' is the claim of the new TAG Heuer campaign. It is a statement claiming that the key to success lies in mental strength as well as physical ability. The campaign captured the mental strength of the TAG Heuer Dream Team, athletes and ambassadors who embody the values represented by the brand. So it was Cristiano Ronaldo and Jenson Button who demonstrated their ability to Don't Crack Under Pressure at the Jarama Circuit in Madrid on 1 September: two talents in their respective fields who put themselves on the line for TAG Heuer. A special sports driving course for Cristiano Ronaldo held by an exceptional driver, Jenson Button: Ronaldo had to kick balls directly into the driver's McLaren, in motion.
On the wrists of the two ambassadors, a TAG Heuer Carrera Calibre 1887 Chronograph.
