An exceptional evening was held on 30 January in La Chaux-de Fonds, home of the Maison TAG Heuerin the presence of more than two hundred and fifty guests including journalists, retailers and celebrities. The occasion was the inauguration of the 'TAG Heuer 360 Museum', the first museum entirely dedicated to precision sports watches and the prestigious brand's 150-year history. The guest of honour was Formula One driver Lewis Hamilton, TAG Heuer's ambassador, who presented the brand's President and CEO, Jean-Christophe Babin, with the autographed helmet with which he took on the extraordinary challenges he faced in 2007. During the event, visitors were able to discover the technical and aesthetic innovations applied to sports timekeeping and wristwatch models, innovations that have marked important milestones in the history of Swiss watchmaking.
