A three-year collaboration agreement has been signed between Bulova and the Recording Academy, the famous American organisation of professional musicians, producers, engineers and sound technicians founded to guarantee and improve the quality and socio-cultural conditions of music and those who create it. The partnership involves the creation of a collection of Bulova watches inspired by the Grammy Awards, which is presented annually by members of the Recording Academy: the equivalent of the Oscars in music. "Music and time mark moments in our lives that we can never forget," said Bulova president Jeffrey Cohen. From this duality comes the "Moments in Time" project, which will chronicle the most important moments in each of our lives, made unforgettable by famous Grammy-winning songs.
