For the second consecutive year, the Festina Group brand is confirmed as the international partner of The Color Run, a unique running event that to date has involved 6 million runners worldwide in over 35 countries. It is a non-competitive race, created to promote wellness, a healthy and active life, in a context of energy and fun. In its role as Official Watch of the event, Calypso will be the protagonist of a selection of the stages scheduled in Spain, France, the United Kingdom and Germany, and all the Italian events scheduled from May to September: Bologna, Verona, Milan, Lido di Camaiore, Lignano Sabbiadoro and Turin. On the event's official website, a personalised Calypso Countdown will be activated before the start of each race. Similarly, at the finish village on the ledwall a branded clock will mark the time before the 'Color Blast', the eagerly awaited moment when all participating athletes throw coloured powders into the sky, creating an evocative rainbow cloud that envelops all runners. The partnership is also developed through an advertising campaign that enhances colour and highlights, through different subjects, the different Calypso watches. The campaign will be conveyed through the daily newspaper La Gazzetta dello Sport , covering the dates corresponding to all the stages of The Color Run. To further strengthen the partnership between the two brands, the Calypso and The Color Run logos will be the protagonists, combined, on all communication materials of the watch brand and on the social channels of the brand and the event.
