A bright new capsule collection in fluorescent tones for L'O Watch, the line of timepieces that bears the signature of Giulio and Sandro Fratini, a family of Florentine entrepreneurs who own the Italian jeans brand Rifle and the L'O hotels, dedicated to the world of watchmaking. Fuchsia, green, orange and yellow are the shades chosen for the case and interchangeable strap, made from a single block of silicone and water-resistant, making them suitable for use at sea or in the open air. The distinguishing element of the L'O Watch brand watches is the drawing of an ironic and irreverent moon on the case back, which sticks its tongue out at its observer. The dial features delicate leaf-shaped hands, Arabic numeral hour markers and city names on the outer rim. The collection is on sale, at a price of €120, not only at the L'O Hotels in Florence and Venice and on the official online shop www.lo-watch.com, but also at the brand's Ape Cars that will tour Italy throughout the summer season, stopping off at tourist resorts from Forte dei Marmi to Capri.
