From the collaboration between Rado and British-born industrial designer Jasper Morrison's new r5.5 Automatic model bears the signature of the Swiss watchmaker. Its aesthetic appeal is captivating, with a case and bracelet in black hi-tech ceramic, matching the dial with its white hour markers and hands and the date window in the canonical 3 o'clock position. The sapphire crystal adopted for the back reveals the ETA 2892A2 mechanical movement with automatic winding, with 21 jewels and 42 hours of power reserve. Price: 2,200 euros (on sale from October 2010). For information: Swatch Group Italy, tel. 02/575971.
