Louis Erard - Partnership with Ultima Sports Ltd

71245AA22When Louis Erard, the Swiss watch brand from Le Noirmont, meets the British supercar manufacturer Ultima Sports Ltd, holder of numerous world records, a line of classy and highly exclusive timepieces can only be born. For both, excellence, precision and attention to detail take precedence over volume. The two brands excel in their respective fields of expertise and have become increasingly influential and recognised outsiders. Their products are sought after by a clientele of connoisseurs, collectors and simple enthusiasts and their history is an inspiration. Alain Spinedi, CEO of Louis Erard, explains: "We believe that a great brand is not built solely through marketing campaigns and enormous production capacities. A brand is built above all through the passion, dedication and transparency of a team. At Louis Erard, we have chosen to invest in our watches - or rather in our customers' watches - to achieve levels of quality, design and finishing that are unrivalled in our price range. Because, in essence, it is customer satisfaction that we care about!". Founded in 1983, Ultima Sports Ltd shares the same values. At the helm of the family business in Hinckley, Leicestershire (UK), are Ted Marlow and his son Richard. From the outset, their aim has been to offer a condensation of the best that exists in terms of materials and lightness, to achieve the most radical supercar in the world. Speaking of speed, international recognition was not long in coming. In short, the Ultima GTR has become the fastest super sports car in history with numerous Guinness World Records to its credit. The director of Ultima Sports Ltd, Richard Marlow recently stated that he "always knew that the Ultima GTR720 was capable of unprecedented performance. No other super sports car in history can rival it. What's more, the GTR720 is on sale at a fraction of the price of other super sports cars, and it's also amazing to drive on the road every day. I hope these records will allow Ultima to take the title of 'fastest accelerating and braking' car ever. With the numerous world records in recent years, we have officially shown the world what feats Ultima is capable of. Such achievements have given us an unprecedented global reputation and respect for our brand is only growing. To celebrate the release of its newest super sports car, the Ultima Evolution, the British watchmaker and Louis Erard have unveiled the object of their partnership, namely the creation of the Special Editions Ultima Evolution by Louis Erard collection. The fusion of the two brands' DNA is perfectly successful; the design of the watches echoes the colour codes of the Ultima Evolution supercar, gold and black. The open caseback is embellished with the Ultima logo, while the oscillating weight is engraved with the Louis Erard logo. The Exclusive Limited Edition For Car Owners is a chronograph reserved for new owners of the Ultima Evolution. Presented in a limited, numbered series, it is offered to all owners of the supercar and is delivered inside a box that also contains the car's keys. The watch is powered by a self-winding mechanical movement housed in a 42.5 mm diameter steel case, coated with black PVD, which echoes the colour codes of the supercar, gold and black, on the dial. The collection also includes two self-winding mechanical models dedicated to collectors and enthusiasts. A 42.5 mm diameter steel chronograph, available in 70 numbered pieces, and a 40 mm diameter steel model.

 

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