The Breitling Cinema Squad is born

Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu are the four members of the first Breitling Cinema Squad, a group of people who share a common goal and who will be part of the Maison's upcoming advertising campaigns. "At Breitling, we believe in the energy of a team, the strength of a group and the mutual identification of a common goal, qualities that ultimately lead to success," said Georges Kern, CEO of Breitling. He added: "The goals for our brand and products as well as for our interactions with our customers are authenticity, credibility and honesty. The same principles are adopted by each member of the Squads. Several will be launched, from those engaged in sport to those devoted to art, to represent the most diverse areas of activity related to our thematic worlds: the skies, land and water. Our Squad members, world-renowned or not, will be absolute leaders in their respective fields. I look forward to seeing them soon embarking on individual or shared missions in one of Breitling's environments.

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