New ambassador for the Hip Hop brand: he is Irama, winner of the last edition of Amici and famous for Nera, the hit of the moment, among the most played on the radio. But Irama is also the star of the "HipHopize Your Summer" competition, on air throughout the summer. To take part, simply immortalise one of your most exciting moments of the summer with a shot and upload it to the dedicated site www.hiphopizeyoursummer.it, also sharing it on your social networks with the official hashtag #HiphopizeYourSummer. Obviously, the Hip Hop watch, one of the many in the Summer 2018 collection, must be clearly visible on the wrist or in a thousand other summer contexts. Fifty winners will be drawn from those who uploaded the pictures, who will have the chance to meet Irama and hear him sing live during a special event, organised just for them. Six of them will be eligible to participate in a further draw to win one of six Lived By Irama watches, specially customised for the singer and distinguished by the feather, his iconic style detail that waves on the strap. The competition is already active and will be valid until 22 September.
