The travelling museum was inaugurated in the presence of Yves Piaget Piaget, which will display creations from the brand's historic model collection around the world, with selected themed displays to be shared among the brand's major boutiques, adequately provided with ample exhibition space. For the time being, the first Piaget 'museum' will be set up on the upper floor of the Geneva boutique (in 150 square metres of space), with independent access for the public. "This exhibition," said Yves Piaget, "is not an end in itself, but rather represents a renewed opportunity to look to the future and continue our vocation on the same basis and values that helped shape our past. Believe in what you do, do what you believe in: this is the kind of enthusiasm I wish to convey to represent a heritage as universal as time itself'.
