Festina consolidates relationship with Gerard Butler

The Spanish Festina Group is renewing its collaboration with Scottish actor Gerard Butler for another three years, following the success of "Time to Live", the advertising campaign that starred him in 2016. For the new "Always Fits" campaign, structured in three parts linked by a single thread, the brand presents its testimonial in different situations, but always full of charm, charisma and elegance, in line with the versatility of its watches. The three different commercials, shot by director Albert Uria in as many picturesque locations as 'La Ricarda', a Catalan jewel of the 1950s and an example of rationalist architecture, were officially presented in March, during the second edition of the Festina Group Trade Show, a company event involving distributors and customers.