Ten years of the Cassetti-Rolex boutique in Florence

With an evening between Ponte Vecchio and the San Firenze Complex, home of the
Zeffirelli Foundation, the Cassetti family celebrated the 10th anniversary of the Rolex boutique in Florence last Thursday with its customers. On this occasion, the guests were able to admire a preview of the new models presented by the Geneva-based House at Baselworld 2019 and enjoy an exclusive visit to the Museum dedicated to Franco Zeffirelli, home to over 250 works by the Maestro (who was a Rolex ambassador) including set sketches, drawings and costume figurines. At the end of the evening, Stefan Muller, General Manager of Rolex Italia, thanked those present, with whom he shared the pleasure "of celebrating the first important anniversary of collaboration with the Cassetti family. The Rolex Boutique on Ponte Vecchio was desired for its prestige and enchanting location: it is envied by the whole world!".

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