The brands of the Lvmh Group - Bulgari, TAG Heuer, Hublot and Zenith - will be present in Dubai next January with their own show dedicated to new creations and reserved for international partners and retailers. The location of the event will be the Bulgari Hotel in Dubai. "Between Geneva in January and Basel in March, we have had two major product launches in recent years," explained Jean-Christophe Babin, President of Bulgari. "Releasing these novelties in advance has allowed our partners, both media and retail, to better plan for 2020. This is why we chose this solution, which will serve to better balance the programming of the other events'. Stéphane Bianchi, President of the Group's watch division, confirmed the presence of the four brands belonging to Lvmh at Baselworld 2020: "We remain very loyal to Baselworld and the Swiss watch industry. However, it is not possible to let thirteen months go by without a global presentation of our products and brands. This new event further confirms Lvmh's commitment to the Swiss Made haute horlogerie category'.
