Bond Street, in London, is the address where Roger Dubuis has chosen to open his new UK boutique. Inside, over an area of 43 square metres, technique is the protagonist at the service of aesthetics, and customers are welcomed into a hyper-contemporary environment. With its avant-garde architecture, the Bond Street boutique is the third - after Geneva and Monaco - to be opened in Europe and one of 25 around the world: this selective and niche approach to retail offers a new space in which to enjoy an out-of-the-ordinary experience, in perfect Roger Dubuis style.
