The Swiss company, already a partner of the Next Gen ATP Finals tournament, which brings to the court the best eight world tennis hopefuls at Under 21 level, including its brand ambassador Denis Shapovalov, is marking time at the women's tennis tournament staged in Palermo from today until 28 July. Tennis is by definition a sport in which concentration and the ability to withstand pressure are among the main components in determining one's success. TAG Heuer's claim #dontcrackunderpressure best interprets this powerful mental condition. An affinity that led to TAG Heuer's return to the tennis courts as Timekeeper of the Next Gen ATP Finals and on the wrist of tennis players of the calibre of Denis Shapovalov and Petra Kvitova. Among the players present at the Sicilian tournament, the world number 4, the Dutch Kiki Bertens, and our Sara Errani are worth mentioning. TAG Heuer will be Timekkeper of the event and will also be present in the Village area with a pop-up store. Protagonists will be the new women's collections, including the new Carrera Lady. The winner of the tournament will be presented with a model from this collection.
