The House of Richard Mille is delighted to announce the relocation of its London boutique to the refined location of the iconic Old Bond Street. This legendary quarter, located only a short walk from the Royal Academy of Arts and London's most famous five-star hotel, is home to some of the world's most exclusive luxury brands. The new boutique, which occupies an area of over 300 square metres, is three times larger than the previous location and is sure to make the hearts of Richard Mille customers and collectors beat faster when they visit the metropolis. Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa says: "London is a very important city for Richard Mille's local clientele, in addition to its status as a global city that welcomes a high number of international visitors. The relocation of the boutique to such a famous area that highlights London's eminence in the world of luxury will make it a real landmark. With the aim of providing customers with a luxury experience, the new premises allow us to increase the capacity of the boutique, giving them more watches to choose from". Spread over two floors, the new Old Bond Street location perfectly reflects all the emblematic features of any self-respecting Richard Mille boutique, such as the Wenge wood parquet flooring, Sophie Mallebranche's cream-coloured wallpaper, black leather walls and cracked glass. The instant they walk through the door, visitors will find themselves immersed in the atmosphere of a Richard Mille Boutique with an incredible RM 008 Tourbillon Chronograph on three triple panels of laser-engraved glass, weighing a total of around 1,000 kg. On the ground floor, customers will be able to admire a watchmaker at work in a glass booth protected from dust. A tonneau-shaped atrium opens up on the lower floor with a view of the VIP lounge, which was specially created to offer guests a pleasant and relaxing boutique experience, thanks to the well-stocked wine cellar and cigar area. Other brand features include a library containing art books selected by Éditions Cercle d'Art, the Parisian publishing house of Picasso and Braque, owned by the Richard Mille group. Enthusiastic Richard Mille customers, as well as collectors and anyone wishing to deepen their knowledge of the brand, will be able to experience a selection of the finest timepieces, from women's watches to men's watches, from automatics to complications, and even sports watches developed in close collaboration with friends of the brand who play almost every sport imaginable. The Richard Mille Boutique is located at 4-5 Old Bond Street in the Mayfair district and is open Monday to Saturday from 10am to 6pm.
