During London Fashion Week, Bulgari celebrated Serpenti Seduttori, the collection dedicated to women's watchmaking that pays tribute to gold. The Italian brand's event was the occasion to introduce three new references in the line, which was exclusively previewed in March during the Basel fair. With its teardrop shape inspired by the Serpenti Tubogas collection, the new Seduttori watch case is slimmer than ever and is crowned with a cabochon-cut stone, a clear reference to Bulgari's DNA as a Roman jeweller. The collection also introduces an unprecedented flexible bracelet, composed of stylised hexagonal elements that recall the Serpenti scales motif. Jean-Christophe Babin, CEO Bulgari, welcomed numerous British and international guests including: Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle, Daniel Lismore. The evening began with a preview of the new references followed by an exclusive dinner held on the first floor of the famous Round House, a former industrial building that has hosted famous concerts and shows since the 1960s. After dinner, guests were treated to a performance by singer and BRIT Awards winner Ellie Goulding, ending the evening by dancing to the notes of Heron Preston's DJ set.
