The festive season has begun at Bulgari

For the festive season, Bulgari once again celebrates its passionate relationship with the seventh art through a new advertising campaign that transforms some 330 shop windows around the world into the backstage of a film set. While the unmistakable bulbs of the iconic vanity mirrors frame the products on display, panels with gem-inspired hues are criss-crossed with a geometric pattern that evokes the dance of the spotlights on red carpets. Just shake one of the boule de neige scattered among the jewels to go from a tiny clapperboard to a miniature director's chair, to the iconic eight-pointed star or the enchanted palace of Via Condotti. To complement the campaign, Bulgari will install LED lighting systems at its flagship stores around the world. Also this year, the mammoth Luminous Serpents will return to shine at Tokyo's Ginza Tower in the form of an interactive installation that can change colour through the use of an app. Another glittering Serpenti sculpture will envelop London's New Bond Street shop, adding a bright touch to one of the city's most glamorous locations, while a freestanding Serpenti installation will fill the ION department store in Singapore with light.

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