All the Swatch Group brands in Tokyo, at the N.G. Hayek Center

Tutte le marche Swatch Group a Tokyo, al N.G. Hayek Center

The Nicolas G. Hayek Center, Swatch Group Japan's new headquarters in Tokyo's Ginza district, will open on 24 May. Not surprisingly, it will be named after the "father" of Swatch, as well as Swatch Group president. The imposing building has 14 floors, the first five of which are reserved for the Swatch Group brand boutiques (Swatch, Omega, Breguet, Blancpain, etc.), the middle three for the after-sales service centre and the last six for offices. To commemorate the opening, a special version of the Swatch Jelly In Jelly Swiss Ski (SUMK103) will be marketed in a limited edition of pieces, with special packaging. The price of the watch is 8925 Yen (about 55 euros).

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