Inspired by the Roger Dubuis flagship store in Singapore's ION Orchard Mall, the virtual boutique offers much more of what customers can experience in real life. Once they enter the virtual space, they are immediately greeted by the cosy ambience of the physical boutique, which shows them the Maison's collection of luxury watches. However, this is only one of the visible parts of their journey, as the journey continues with access to the 'Secret Lounge', where the experience really begins. Once in this hidden space, the aesthetics of the virtual interface immediately transforms into a 'game room' with two different interactive zones presenting the brand's territories of expression, as well as a section dedicated to a tour of the Manufacture. Starting in the "Expressive Singularity" area, customers will be able to discover the expressive and contemporary approach of Roger Dubuis and the technical expertise and craftsmanship of the Maison. The "Adrenaline" area will explore exclusive timepieces born from the inspiration the House draws from other avant-garde industries and iconic partnerships such as Lamborghini Squadra Corse and Pirelli. Finally, the last and most important part of this journey takes Roger Dubuis enthusiasts to Geneva for a private and exclusive tour of the Manufacture's home where the timepieces are created. Alternatively, customers also have the option of booking a guided tour, welcomed by a Roger Dubuis Ambassador, who will accompany them on the tour. But there is more. In fact, customers will have the opportunity to connect in real time to view the timepieces or walk the entire journey with the brand ambassador, who will also be able to offer them some valuable advice. Once the customer decides to proceed with the purchase in the virtual boutique, the experience continues in the digital space, where the Roger Dubuis Ambassador will carry out a sales ritual entirely similar to what would happen in the physical world. Thanks to this seamless integration between virtual and physical shopping, the Maison's customers will benefit from the freedom to experience the Roger Dubuis universe with greater comfort and flexibility. "We are excited to present a new retail concept, pushing the boundaries of Roger Dubuis further into the digital age and proposing Singapore as the first location to launch our Virtual Boutique. We are extremely proud to lead the future of the retail experience," says Nicola Andreatta, CEO of Roger Dubuis. The Roger Dubuis Virtual Boutique can be visited at the link: https://rogerdubuis.v-boutique.com/sg.
