Oops! - On sale at the MOMA Store in New York

Ops! Flat
Oops! Flat

From February, 200 pieces of the watch collection Oops! Flat, designed by the GUBO design studio in Milan, will be on sale in the store of the MOMA, Museum of Modern Arts, in New York. An exclusive shop, inside the museum structure located in the heart of Manhattan, which offers the public a series of articles, heterogeneous from each other but which have design content in common. The idea behind the MOMA Store's proposals is that any simple everyday object can be well-designed and aesthetically pleasing. There are, in fact, historical pieces created by the greatest designers as well as reproductions of paintings, drawings, sculptures, prints, photographs and many curiosities.

Ops! thus continues its conquest of the United States, which started last July with its debut on Amazon.com and developed later with the entry of Ops! Flat into new shops in the Big Apple.

The watches will also be on sale online at www.moma.org.

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