Those little details...

"The Tonda GT has given a fresh tone to the brand, it's doing very well and for me it's a great starting point. It has a slightly sportier look, not a technical one, it's a comfortable watch to wear and I think it's a frame that can support an entire collection. With a few small corrections, which you will see later,' Guido Terreni, who took over the reins of Parmigiani Fleurier from January 2021, told us in April.
It is now June, and we can already admire the first result of the imprint that Terreni intends to give to the brand: a new Tondagraph GT with a more modern and sporty dial, in line with the current trend for contrasting counters. A few graphic touches were enough to give a whole new personality to a watch that was otherwise identical to itself.
It is yet more proof of how minute details carry enormous weight in watchmaking, much to the chagrin of those who taunt enthusiasts when they argue for hours about the colour of an inscription on the dial. Details around which the design of a watch is born and develops, among the most complex objects to imagine and realise in an original, non-conformist yet successful manner. It is no coincidence that very few famous industrial designers have tried their hand at designing a watch. And with products that have hardly met the market's taste. While in the watch industry, those who shape the aesthetics of timepieces are finally gaining space and visibility.
Designers, once invisible or completely non-existent personalities, are now even involved in the design of mechanical movements. Not from a functional point of view, but purely architectural. Because care and beauty, in a fine object, have a duty to go further, even where the eye cannot reach.

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