TAG Heuer always chooses them to be handsome and good-looking. After Brad Pitt, Leonardo DiCaprio is now the new brand ambassador. And that's not all... In the three-year contract between TAG Heuer and DiCaprio, the rights generated by the agreement, as well as the actor's multi-million dollar commitment, will benefit initiatives aimed at supporting the environment. DiCaprio has always been active in the environmental cause, regularly addressing ecological issues and as an influential member of the Natural Resources Defence Council.
"TAG Heuer is a solid brand with a proven commitment to charitable initiatives," said the actor. "It is a great day when a company as recognised as TAG Heuer chooses to explore different ways of doing business, selling products and giving something back at the same time. I look forward to this new partnership and look forward to a long association with TAG Heuer."
