Citizen Eco-Drive: light that turns into energy

When a technology changes the way people think about an object forever, the groove carved out lasts for decades; in the case of Citizen's Eco-Drive for almost fifty years.

Citizen Promaster Eco-Drive

Citizen's Eco-Drive technology is the first watchmaking device in history to have found a system that manages to use the energy of the light that surrounds us to function perfectly. Its story begins in 1974, the year the first ever solar-wound prototype saw the light of day, later sold to the public in '76 under the name Crystron Solar Cell. Ten years later, the name Eco-Drive was born: a global evolution from the quartz watch that was all the rage, and which sees the Citizen watch supported by an accumulator (related, yes, to a battery, but rechargeable and more durable).

Citizen Promaster Eco-DriveThe movement was powered by an almost transparent dial, with a solar cell and an integrated circuit and motor underneath. Comprising an ecosystem that made possible, at the time, a power reserve of around one week, 15 seconds of deviation per month and perfect daily use with one and a half hours of exposure to light per day.

Citizen Promaster Eco-Drive

If this technology surprises us for the era in which we place it, the contemporary advances are also not insignificant: an Eco-Drive, today, has an autonomy of 6 months up to 10 years, up to 20 functions and 5 seconds of deviation per month, as well as a more refined aesthetic thanks to the reduced transparency required by the dial to power the underlying cell, once of the 80%, today of the 20%, making it possible to use materials such as mother-of-pearl.

Citizen Promaster Eco-Drive

It is an ever-evolving technology, now also almost fashionable in other manufacturers, which has been talking about energy saving and renewability since it still seemed a distant topic, each year with different initiatives and developments.

Citizen Promaster Eco-Drive

Like the Promaster model, which further emphasises the impact of eco-sustainability: dedicated to the preservation of the Whale Shark, from which it takes some aesthetic stylistic features (first and foremost the dial, with a texture reminiscent of the fish's mantle), it is proposed in a limited edition of 5,000 pieces and part of the proceeds from sales will be donated to Conservation International, an NGO committed to marine conservation.

Citizen Promaster Eco-Drive

Water-resistant to a depth of 200 metres, it has a 45 mm case in Super Titanium with DLC Duratect treatment in matt black, which plays with the blue tones of the dial and bezel to evoke marine atmospheres.

 Price458 euro.

Citizen Promaster Eco-Drive

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