On 9 June in Milan, Italy, the first worldwide campaign against counterfeiting, launched by the Fondation de la Haute Horlogerie and the Fédération de l'Industrie Horlogère Suisse.Signed by Emanuele Pirella, the campaign, with the claim 'Fake the watch, fake the wearer', aims to raise public awareness of a scourge that is doing serious damage to the watch industry. The counterfeit market has in fact soared recently, exceeding 200 billion dollars worldwide, with a share ranging from 5 to 7% of international trade.
The Fondation de la Haute Horlogerie, also committed to research, wanted to focus its attention on the retail watchmaking market in Italy, the most important European market in this sector, in the hands of many small companies with a family tradition, grappling with two major challenges: the generational changeover and large international competitors. The aim is to investigate which strategies and decisions the family considers most appropriate during these crucial phases of the company's life. This gave rise to the collaboration with SDA Bocconi and in particular with Professor Guido Corbetta (Dean Bocconi Graduate School) and Dr. Luana Carcano, whose analyses have resulted in the book "Clock Builders and Time Tellers" published by Egea (15 euros). Some important Italian companies belonging to the Fondazione Alta Orologeria are taken as practical examples in the text, such as Barozzi (Brescia), Camparini (Reggio Emilia), Fagnola (Turin), Hausmann (Rome), Pisa (Milan), Rapisarda (Catania), Rocca (Milan), Verga (Milan).
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