We really like the idea of Brosway to choose from ordinary people the new face of the 'About you' advertising campaign.How?
Turning customers into real protagonists through an online game (aboutyou.brosway.com), this is the second step of the Brosway 'About you' advertising campaign. A game that leads to notoriety in three simple steps: upload your photo, choose your location and share it with friends via e-mail or social networks.
The target is ordinary, authentic people, who have the chance to become the new testimonials of the Brosway advertising campaign, simply by 'playing' with their own image. The most original and most clicked photos will be chosen to participate in the final selections.
The online game is part of the "About you" advertising campaign and of the new Brosway communication strategy, which through social networks (facebook, myspace, linkedin ...) and a travelling tour in the most exclusive discos in Italy, has chosen to involve and put ordinary people at the centre of its brand policy, offering them the chance to become famous and, at the same time, accepting the challenge of comparing its products with everyone's style.
A group is active on Facebook to be constantly updated on the tour and selections (www.facebook.com/brosway).
The most original faces will tour the world in print, web, film and TV with 5", 10" and 15" spots.
