The Furla Group has signed a licensing agreement with Timex Group for the production and worldwide distribution of Furla branded watches from February 2020. The agreement is part of the Furla Group's strategy to position itself as a lifestyle brand, diversifying and strengthening its product categories through strategic licensing agreements with high-level international partners, capable of developing and maximising the potential of the Furla brand. "The affinity between Furla and Timex Group is recognised in the shared values of manufacturing excellence and design," says Alberto Camerlengo, CEO of the Furla Group. "Timex Group is a company that fully understands and respects Furla's aesthetics, its tradition, the search for innovation and will certainly contribute to the growth and success of the brand in the watch category." The Furla branded watches will be the result of a perfect and balanced mix of joyful elegance, passion for colour and Furla's long Italian tradition. The watch collection will be launched with a preview in selected Furla stores worldwide in May 2020. Speaking about this partnership, Tobias Reiss-Schmidt, CEO of Timex Group, added: "We are delighted to bring the expertise, international approach and long history of Timex Group, as an influential watch manufacturer, to this new partnership with Furla. The Furla brand is a perfect fit for the Timex Group and we are thrilled to be able to take advantage of its important heritage and vision through high quality watches."
