From 3 to 5 October, Milan will host After Time 2025, the new event conceived by the creators of Milano Watch Week.
After Time 2025 is the name of the new format devised by the creators of Milano Watch Week, which will take place in the heart of Milan from 3 to 5 October. In the wake of the success of the first edition of Milano Watch Week, which attracted more than 3,000 visitors from over 30 countries, After Time thus proposes a new and more casual vision of traditional watchmaking. Conceived as a contemporary evolution of the classic watchmaking salon, After Time fuses creativity, design and lifestyle, offering an immersive and relaxed experience, where you can discover new trends in the world of watchmaking.
The idea behind After Time is to conceive it as a 'sequel' to Milan Watch Week. It is an event where the atmosphere becomes more informal, the connections more spontaneous and the language of watchmaking opens up to new forms of expression. If Milan Watch Week turned on the refltors on independent high-end watchmaking, After Time focuses on accessible luxury and new perspectives, with most of the participating brands offering models priced under EUR 10,000.
After Time 2025: two locations
The venues for the event will be the Rotonda del Pellegrini, located at number 3 Via delle Ore, and the Terrazza Martini.
An exhibition space open to the public (subject to registration at this link) a few steps from the Duomo (at the Rotonda del Pellegrini, Via delle Ore number 3), where you can discover the brands taking part in After Time 2025. From independent brands to the most innovative, from those inspired by vintage and unusual shapes to those representing the most futuristic style.
In addition, the Terrazza Martini returns again this year as a stage for exclusive experiences: from private previews to curated meetings reserved for guests, partners and the press. As for the Terrazza Martini, entrance is by invitation only or registration for dedicated activities. The 2025 edition of After Time will host a selection of more than 20 national and international watch brands, including established maisons and independent companies.
These are the participating brands: Atelier Wen, Beda'a, Christopher Ward, De Rijke, Dennison, Doxa, Frederique Constant, Furlan Marri, Louis Erard, M.A.D. Editions, Maghnam, Oris, Raymond Weil, Seiko, Serica, Space One, Squale, Studio Underd0g, Venezianico, Wyler Vetta. The appointment is therefore Friday 3 to Sunday 5 October, in Milan. Opening hours are from 10 a.m. to 7 p.m.
