For TAG Heuer, the motto 'Dont Crack Under Pressure' is a real state of mind, which is shared by all its ambassadors. Qualities such as grit, determination and concentration are characteristics that enable them to cope with physical effort and high-pressure situations in order to perform well. The same applies to the team of 'La Nuit de La Glisse', which after its success in 2015 returns with 'Don't Crack Under Pressure', the second chapter of the film documenting, through the lens of director and athlete Thierry Donard, the daring feats achieved in sports disciplines that have in common the gesture of 'glisse', or sliding, on water, land, snow and air. The very name of the film is a tribute to the DNA of the Swiss company. The director Thierry Donard and the athletes starring in the film captivated the audience at the Milan premiere on Friday 25 November at The Space cinema in via Santa Radegonda. For the occasion TAG Heuer and La Nuit de la Glisse joined forces to donate a €5,000 contribution to Action Aid International in favour of the earthquake victims in Central Italy. The film will be shown in Italian cinemas today.
