ALP-1: a new Italian watch

The Italian brand ALP presents its first model, named ALP-1, and produced in a limited edition of only 100 pieces.

ALP - ALP-1

The watch brand ALP (an acronym for 'Audacia Levior quam Pluma' - boldness is lighter than a feather) was born out of the encounter between Francesco Perusi, a young designer and entrepreneur from Verona specialising in innovative materials, and Alessandro Zavaglia, an entrepreneur from Cagliari with solid business experience and a strong propensity for innovative investments.

ALP - ALP-1

The first model presented is the ALP 1, a very light watch (total weight is only 27.8 grams) with a 38.8 mm three-piece case made of TSC carbon, ultra-light material. Both the bezel and the case back (equipped with a porthole) are secured to the case middle by means of four screws. The overall thickness of the ALP-1 is 9.5 mm. Both the dial and the case back are fitted with an interior and exterior anti-reflective sapphire crystal.

ALP - ALP-1

ALP-1: limited edition of only 100 pieces

The first watch produced by the ALP brand is powered by a Swiss Made automatic mechanical movement.

At the heart of the new ALP-1 is the AM-1s calibre (28,800 vibrations per hour, 3.6 mm thick, 40-hour power reserve, skeletonised rotor), a mechanical self-winding Swiss Made movement developed by Soprod. The movement is visible from both the dial side and the back.

ALP - ALP-1

Speaking of the dial, along the outer flange are Arabic numeral and geometric indices (the company logo is at 3 o'clock), while the hands are skeletonised and luminescent.

ALP - ALP-1

With guaranteed water resistance to a depth of 45 metres, the new ALP-1 is combined with a black strap made of Alcantara and Nylite (stretch nylon).

Price4,970 Swiss francs.

ALP - ALP-1

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