BaselWorld 2010 opens its doors

The long-awaited day has arrived: the 2010 edition of the Basel World Watch and Jewellery Show opens to the general public today and until 25 March (yesterday was the day dedicated to the official press conference). BaselWorld is the main event of the year for the 1,915 exhibiting companies and the approximately 100,000 visitors from all over the world who will be able to discover the industry novelties for 2010. The fair's opening hours are: daily from 9 a.m. to 6 p.m. and on the last day from 9 a.m. to 4 p.m. The daily admission price is 60 Swiss francs, while the full-day ticket costs 150 Swiss francs. For further information: BaselWorld Visitor Service, tel. +41 58 206 25 25 or