On 19 April, the new Bartorelli Gioiellerie boutique was inaugurated in Forte dei Marmi, in the very central Via Spinetti. A precise strategic choice that allows the Group to focus on another of Italy's most exclusive tourist destinations, in order to expand its clientele at an international level, as well as pamper its existing customers who can find their point of reference in every holiday destination. On the occasion of the opening, guests were able to preview the presentation of the Patek Philippe 2014 collection, which was launched in Basel. Those who would like to see these new creations and were unable to attend the exclusive cocktail, will have the opportunity to do so until 27 April. Welcoming guests, alongside the Bartorelli family, was Laura Gervasoni - General Manager of Patek Philippe. During the evening, upon invitation, a watchmaker technician from the Maison was on hand to reveal to the guests present all the secrets of the most sophisticated gears. The relationship with the prestigious Geneva-based House is strengthened with the presence, inside the shop, of a true "Patek Philippe space", a boutique within a boutique, where the brand's collections will be displayed throughout the year. Other brands present in the Forte dei Marmi shop include Audemars Piguet, Chopard, Omega, Damiani, Hublot, to mention but a few.
