Some ten brands will be exhibiting in Geneva, under the Baselworld banner and in conjunction with the Geneva Watch Days, from today until 2 September, in the iceBergues space in the city centre. These include Claude Meylan, IceWatch, the AHCI (represented by Ludovic Ballouard and David Candaux), BA111OD Watch Concept, BOMBERG, Ikepod, Riskers and Sinn Spezialuhren. The event will also provide an opportunity for meetings and exchanges of views, in the run-up to Baselworld 2022. After several months, therefore, Baselworld is preparing to return to the field, with a new and dynamic format, in a trendy and modern setting, designed by the MCH Group's team of architects. A presentation press conference, which will be broadcast live on the network (on the website www.baselworld.com), will be held today at 5pm.