Focusing on these four guiding principles, the French House's timepieces display pure lines and timeless elegance. Over the years, the brand has forged a philosophy based on one approach: functionalism. Bollinger Motors, for its part, is an American electric vehicle manufacturer, founded in New York in 2014 by Robert Bollinger. His idea was to develop a true electric off-road vehicle. The first concept, presented in 2017, was a prototype called the B1. The car displayed a distinctive signature and austere design, resulting in a boxy body covered in matt paint. First of all, this car was designed to be able to move anywhere. Its high ground clearance and angle of attack allow it to move over rough terrain. When Bruno Belamich, creative director and co-founder of Bell & Ross, first saw the Bollinger B1, he said to himself: 'If the BR 03 were a car, this would definitely be it! The Bollinger B1 means to motoring what the BR 03 means to watchmaking: a useful object at 100%, designed by engineers for extreme enthusiasts'. The two brands show an affinity with each other on several fronts. Both devotees of detail, they share the same aspirations and design principles. Functionality is key, and minimalism, which sacrifices everything superfluous and ornamental, is vital. Mark Foster, brand director of Bollinger Motors, added: 'These are beautiful instruments, whose subtle details, surfaces and structures are incredible. I really like the vintage aviation inspiration of Bell & Ross. The weight instils a feeling of solidity and consistency, as if you could jump out of a plane or a running vehicle without worrying about it'. Bruno Belamich's creative vision, which has always led him to design aviation-inspired watches for professional use, has once again not wavered. Over the years and the various collections, he has continued to cultivate a certain originality without sacrificing consistency. Bell & Ross and Bollinger Motors are thus two examples of simplicity, robustness and innovation.
