In Via Condotti, Rome, the second Italian boutique of Omega after the one in Milan. No less than 240 square metres for the new Omega flagship store, distributed over three levels and located in an 18th-century building that also houses the splendid Holy Trinity Church overlooked by some of the boutique's interior windows.
Characterised by elements typical of Roman architecture, the interior space of the boutique harmonises perfectly with the façade of the historic building in which it is inserted. Wood and glass characterise the furnishings, whose dominant colours are beige and champagne, neutral shades to emphasise a classic, minimal chic elegance.
On the ground floor is the large display and sales area. There will also be smaller and more intimate sales rooms where customers can admire and wear the products in absolute privacy. On the upper floor, one can watch a watchmaker at work at his workbench, while an after-sales department will offer expert advice and warranty services for all Omega products.
