For the 53rd edition of the Salone del Mobile, the Rolex Boutique in Pisa Orologeria, with the collaboration of the Franco Albini Foundation, reinterpreted the facade of the building with the face of the 20th century Italian designer and architect. The design of the façade was created following the architect's style through a process of decomposition and recomposition: the volumetric components of the face were in fact analysed, decomposed and re-aggregated together. Inside the boutique, a number of characteristic design objects were exhibited and put in relation to each other, expressing the architect's design philosophy according to which the design of an industrially produced object can make use of the stylistic values typical of handcrafted design. On 10 April, the Rolex Boutique hosted a unique, international event in which the synergy between design and watchmaking created an enthralling atmosphere. A cocktail party was organised on the four floors of the building for one hundred international guests who are passionate about design, art and watchmaking.
