Breitling at the Rinascente in Milan

New Breitling shop-in-shop in the La Rinascente department store in Milan's Piazza Duomo. Opened in collaboration with Rocca, it boasts a privileged position on the ground floor in the Watches & Jewellery department. The 50 square metre space is furnished in the brand's modern-retro style, characterised by white brick walls and the display of objects such as Breitling's surfboard and bicycle. Inside the store, one can find a wide selection of models from the Swiss Maison and the very latest timepieces, including the Chronomat, now also in a Lady version in sizes 36 & 32 millimetres in mint green, champagne and antique pink. In the men's version, the Chronomat Bentley B01 42 with a green dial dedicated to the famous British car manufacturer and the Chronomat B01 42 in a pink colour scheme stand out. Sea lovers will find the Superocean Héritage 57 Outerknown, a name that brings to mind the sustainable clothing company of the same name co-founded by Kelly Slater: a dive model, available either in a version with a steel case and bezel or in a limited edition with a steel case and 18K red gold bezel, it features a bronze dial and a brown Nato Outerknown strap made from Econyl thread, a material derived from discarded nylon recycled from abandoned or lost fishing nets. The Professional line winks at a more sporty and dynamic public, who can buy the new, colourful Endurance PRO model in the shop-in-shop, worn by world champion Vincenzo Nibali, ski champion Federica Brignone and motocross champion Tony Cairoli, among others.