Breitling is the first luxury watch brand to collaborate with Drest, a video game in which players play the role of a fashion designer, taking digital photo shoots and creating moodboards using real products from over 200 of the world's leading fashion brands. As with all other fashion items featured in Drest, users have the option to easily proceed to purchase the Breitling watches they have competed with in the video game, creating a modern, fun and interactive shopping experience. "We are very pleased that Breitling, and in particular our new Chronomat collection for women, is becoming part of Drest's extensive virtual wardrobe. It really is a fun way to experience the latest in luxury, and we believe Breitling has a role to play in this world" - says Tim Sayler, Chief Marketing Officer of Breitling. "It's a great opportunity to introduce our beautiful ladies' watches and our Spotlight Squad to Drest's fashion-conscious community." The ladies' Chronomat, launched in October 2020, is the perfect product that was missing from the Drest assortment. Sporty yet elegant, this modern-retro-inspired watch easily accompanies the wearer from a business meeting to the beach - or any other occasion. It represents competence and casual style and is available in a wide range of different finishes. Tess Macleod Smith, Managing Director and Chief Brands Officer of Drest, adds, "We are thrilled to announce that Breitling, a world-renowned heritage brand, is our first luxury watch partner. This partnership marks a key moment in our journey to truly democratise the world of luxury - thanks to Drest, audiences around the world now have the opportunity to virtually own a Breitling watch, and with it timeless style."
